You are here: Home » Manifesto » The New Five P’s
- Purpose. Brands must have a high-level, greater-good mission.
- Passion. It’s better to be loved by a few than liked by many.
- Personality. Your brand needs an “attitude.”
- Precision. Target the “fanatics,” usually less than 1% of the population.
- Pace. Get into market fast on a small scale, learn and adjust as you go.